舊金山/上海 2017年6月8日 – NetBooster Asia攜程序化助手8matic將Adello技術(shù)引入中國。此獨家合作為中國帶來了高性能機器學習移動廣告技術(shù)“AdCTRL”。
對于此次合作，NetBooster Asia的首席執(zhí)行官Pascal Duriez表示：“我們8matic的程序化購買團隊評估過很多技術(shù)供應(yīng)商。我們對多個廣告投放的結(jié)果與客戶的關(guān)鍵指標進行了詳細對比，驗證了Adello的創(chuàng)新方法及突出的效果。與市場上其他的供應(yīng)商相比，他們先進的人工智能預(yù)測技術(shù)使CPA降低達50%。我們也非常欣賞其提供的可視性跟蹤和預(yù)防欺詐的整體方案。尤其對于國際大客戶來說，我們需要提供的并不只是簡單的白名單和事后分析，而是領(lǐng)先的品牌安全解決方案。”
NetBooster Asia(隸屬于巴黎NetBooster有限公司)創(chuàng)立于2010年，與PRC保樂力加，Club Med地中海俱樂部等眾多客戶有長期緊密的合作關(guān)系。聯(lián)合創(chuàng)始人Pascal擁有豐富的廣告代理經(jīng)驗，并且在行業(yè)中有良好的人脈關(guān)系。在創(chuàng)辦NetBooster Asia之前，他曾供職于亞太區(qū)多家知名廣告公司，包括菲律賓和中國(上海)奧美行動(WPP)總經(jīng)理。
Adello技術(shù)依托具有深度學習算法功能的AdCTRL需求方平臺，革新了媒體購買行為，從而實現(xiàn)目標群體的更精準定位，并提高轉(zhuǎn)化率。Adello還承諾接近100%的移動廣告可視率和無欺詐移動廣告。
對Adello來說，中國是其國際增長戰(zhàn)略的下一步。Adello在2015年被授予“創(chuàng)新公司領(lǐng)袖”。該硅谷公司已成功進軍新加坡、馬來西亞和印度尼西亞，并在整個亞太地區(qū)開展業(yè)務(wù)。Adello公司首席執(zhí)行官馬克•福斯特(Mark Forster)表示：“通過與NetBooster Asia及其程序化伙伴8matic的合作，我們成功地打入了亞洲最大的市場。這種伙伴關(guān)系使得雙方各司其職、專注于發(fā)揮各自的優(yōu)勢。NetBooster Asia和8matic與中國的客戶和代理商建立良好關(guān)系，而我們專注于開發(fā)一流的機器學習技術(shù)，在全球范圍內(nèi)提供更可觀的廣告投資回報率。”
關(guān)于我們
NetBooster Asia專注提供數(shù)字化營銷解決方案。我們的方案從消費者的角度出發(fā)，為品牌提供媒體和創(chuàng)意活動，借此影響整個消費者決策歷程。
8matic是NetBooster Asia的姐妹公司，也是中國領(lǐng)先的獨立程序化交易平臺。我們通過整合國內(nèi)多種廣告技術(shù)和數(shù)據(jù)生態(tài)系統(tǒng)，幫助品牌制定最優(yōu)的程序化廣告媒體采購策略。
NETBOOSTER BRINGS ADELLO’S AI-DRIVEN MOBILE AD TECHNOLOGY TO CHINA
San Francisco/Shanghai, June 8, 2017 – NetBooster Asia with its programmatic arm 8matic and Adello have agreed to jointly launch Adello technology in China. This exclusive partnership brings proven machine-learning mobile advertising technology “AdCTRL” to mainland China.
NetBooster Asia’s CEO Pascal Duriez on the cooperation: «Our programmatic team from 8matic had evaluated various technology providers. By running campaigns head-to-head we could easily compare the results down to the metrics which really matter to our clients. The outcome did confirm the viability of Adello’s innovative approach. Their machine-learning predictions did deliver up to 50% better CPA compared to the other large vendors in the market. We also liked their holistic approach in providing viewability tracking and fraud prevention. Especially for our international blue-chip clients we need to deliver leading solutions for brand-safety beyond simple whitelisting and ex-post analysis.»
NetBooster Asia (an affiliate of the NetBooster SA in Paris) has established itself firmly with clients such as Pernod Ricard and Club Med. Co-founder Pascal Duriez has vast agency experience and is well connected in the industry. Prior to NetBooster Asia he had served in various roles across the entire region, among others as Managing Director for Ogilvy Action (WPP) in the Philippines and China (Shanghai). He Co-founded NetBooster Asia in 2010.
Adello revolutionizes AI programmatic media buying through its AdCTRL DSP--a technology that has deep learning algorithm capabilities, which results to improved targeting capabilities and conversion rate. Adello also promises close to 100% viewability of mobile impressions and fraud-free mobile advertising.
For Adello, China is a logical next step in their international growth strategy. Adello had been awarded «Venture Leaders China Winner» in 2015. The Silicon Valley-based company has successfully launched into Singapore, Malaysia and Indonesia and has been running campaigns across the entire APAC region. As Mark Forster, CEO of Adello puts it: «With this cooperation with NetBooster Asia and its programmatic arm 8matic, we effectively break into the largest market in Asia. This partnership allows each side to focus on what they do best. While NetBooster Asia and 8matic are well established with clients and agencies in China, we can focus on our role to develop best-in-class machine-learning technology to deliver unmatched advertising ROI, globally.»
About US
NetBooster Asia focuses on performance digital marketing, where Performance means delivering media and creative campaigns based on consumer insights to generate results throughout the whole consumer journey. We take pride in delivering end-to-end strategies and executions in-house with our “Native to Digital” team
8matic is a sister company of NetBooster Asia and China’s leading independent programmatic trading desk. We help brands to leverage China’s vast but fragmented ad-tech and data ecosystem to develop and execute best-in-class programmatic media strategies.
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