根據 Comscore 最新數據,蘋果在美國智能手機市場的占有率持續增長。三星的市場占有率也有所增加,但比蘋果的市場增長速度慢很多。市場占有率排行前五位的手機制造商除去蘋果、三星,其余三家公司 HTC、摩托羅拉、LG 的市場占有率都有所下降。
如下表所示。
Top Smartphone OEMs 3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Nov-12 | Feb-13 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Apple | 35.0% | 38.9% | 3.9 |
Samsung | 20.3% | 21.3% | 1.0 |
HTC | 11.0% | 9.3% | -1.7 |
Motorola | 9.5% | 8.4% | -1.1 |
LG | 7.0% | 6.8% | -0.2 |
以下是上月數據:
Top Smartphone OEMs 3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Oct-12 | Jan-13 | Point Change | |
Total Mobile Subscribers | 100.0% | 100.0% | N/A |
Apple | 34.3% | 37.8% | 3.5 |
Samsung | 19.5% | 21.4% | 1.9 |
HTC | 11.4% | 9.7% | -1.7 |
Motorola | 10.0% | 8.6% | -1.4 |
LG | 6.7% | 7.0% | 0.3 |
蘋果在去年 10 月 12 日時,其市場占有率為 34.3%,今年 2 月 13 日時,其市場占有率增長為 38.9%。
三星則是,由 19.5% 增加為 21.3%。
而在手機系統平臺市場,雖然谷歌的安卓系統仍然市場占有率第一,但從去年11 月 12 日到 今年 2 月 13 日,其占有率從 53.7% 下降為 51.7%。蘋果 iOS 則是由 35.0% 增長為 38.9%。黑莓操作系統的市場占有率下降了 1.9%,下降至 5.4%。微軟的操作系統市場占有率增加了 0.2%,增加至 3.2%。
Top Smartphone Platforms 3 Month Avg. Ending Feb. 2013 vs. 3 Month Avg. Ending Nov. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Nov-12 | Feb-13 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
53.7% | 51.7% | -2.0 | |
Apple | 35.0% | 38.9% | 3.9 |
BlackBerry | 7.3% | 5.4% | -1.9 |
Microsoft | 3.0% | 3.2% | 0.2 |
Symbian | 0.5% | 0.5% | 0.0 |
Top Smartphone Platforms 3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens |
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Share (%) of Smartphone Subscribers | |||
Oct-12 | Jan-13 | Point Change | |
Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
53.6% | 52.3% | -1.3 | |
Apple | 34.3% | 37.8% | 3.5 |
BlackBerry | 7.8% | 5.9% | -1.9 |
Microsoft | 3.2% | 3.1% | -0.1 |
Symbian | 0.6% | 0.5% | -0.1 |